There is a massive buzzword in the beauty industry right now and you hear the word Hyaluronic Acid and how much it helps improves the skin's appearance and  helps with fine lines and wrinkles. Hyaluronic Acid really is the kale of the beauty industry! But there is so many questions that pop into my mind like where does Hyaluronic Acid comes from? And, what are the benefits and is it worth investing in?

What is Hyaluronic Acid?

Hyaluronic acid is a sugar found naturally in our skin that holds water and helps keep it hydrated and plump. The HA within our bodies holds a thousand times its weight in water to not only retain all that moisture in our skin and joints, but also prevent all that moisture from evaporating into the air.

Just like collagen and elastin, the amount of naturally-occurring hyaluronic acid in our bodies decreases as we get older. There are, however, ways to help stimulate production of HA in our bodies such as eating fruits and veggies with lots of antioxidants to  help keep the stores in our bodies, but this is not always possible!

Why should we use Hyaluronic Acid when we hit 30!

Increased pollution, poor diet and stress are taking their toll - and women in their 20s particularly are wearing a lot more make-up than they used to, which is dehydrating and aggressive to the skin. Damage is made worse by the fact that we're not cleansing properly either, relying on wipes full of harsh chemicals instead of a proper cleanser. It all spells disaster for our skin as we get older.  To top it all off once a woman turns 30, all the vitamins, minerals, antioxidants, hydration, silica, collagen, elastin and hyaluronic acid in the body start to slowly decline so using the correct products that preserve collagen and hydration are essential to keeping your skin dewy and supple for years to come!

What is the difference between Hyaluronic Acid and Vegan Hyaluronic Acid?

We wish this was a joke by non-vegan hyaluronic acid can be sourced from the combs of roosters; the red flesh at the top of a rooster's head. Yes, you read the correctly! That is why our Vegan Hyaluronic Acid is plant based and sourced from fermented radish root, we also do not test our products on animals!

Benefits of using Vegan Hyaluronic Acid Serum!

- Prevents breakouts and acne

-Accelerates wound healing

- Boosts hydration and enhances natural barriers

- Balances Skin tone and blemishes

How should Hyaluronic acid be used?

It is so important to make sure you use the  Vegan Hyaluronic Acid with a Moisturiser, using the Hyaluronic Acid. Hyaluronic Acid has the incredible capacity to attract and hold onto 1000x its weight in moisture. And here lies the key: Hyaluronic acid should be used with a  moisturiser in order for it to work when you add moisture to the skin, you’re giving the HA added water to absorb and hold onto, rather than pulling moisture out of dry skin. 

How to incorporate HA into your skincare regime! Use the Hyaluronic Acid in the PM to allow the serum to do it's magic at night! These are the steps to follow!

1. Cleanse

2. Tone

3. Hyaluronic Acid Serum make sure your skin is damp and or your hands are wet with water when applying the hyaluronic acid to further give your skin that boost of hydration.

4. Moisturise

The Takeaway!

Hyaluronic Acid is a fantastic anti-ageing ingredient, because it supplements and replaces your skin's natural levels of the acid, balancing moisture and ensuring effective skin hydration. It is an essential product in anyone's skincare regime and will greatly improve the appearance of your skin especially if you are in your early 30's as this will help preserve the appearance of your skin! A vegan hyaluronic acid is the best option and it is better for you and the environment!